I help lean businesses — preschools, salons, and service providers — build systems that attract and convert clients.
I do not just run campaigns. I design architecture: positioning, persona mapping, enquiry systems, and first-week onboarding that turns new clients into long-term relationships.
I do not need a big budget to make an impact. I need a clear problem — and the willingness to solve it strategically.
I already have a paying client. I already have a framework. Now I am offering it to you.
If you are a lean business that needs marketing but cannot afford the giants — reach out. Let us talk.
C&O CASE STUDY (Paying Client)
Title:Chicky & Olive Preschool — From 30 to 45
Brief:
Chicky & Olive is a French-inspired preschool in Serangoon Gardens with a specialist track for children with autism and special needs.
The challenge: low awareness, low social media presence, and a reliance on referrals.
What I delivered:
Positioning strategy — inclusion-first messaging with special needs as a feature
Parent journey mapping — from first enquiry to first week of school
Poka-yoke systems — WhatsApp triage, tour scripts, first-week check-ins
Social media as a closing tool — not broadcast, but reassurance
The goal: increase enrolment from 30 to 45 by September 2026.
Status:Work in progress — case study to be updated with results.
RAFA (Reference — Not Client)
Title:Rafa Skincare (previously J-Rophe)— Internship Case Study
Brief:
During my marketing internship at Rafa Skincare, a Korean-inspired facial studio, I applied the same strategic thinking that I now offer to paying clients.
What I delivered:
Positioned the brand as “relationship-based, referral heritage”
Set up TikTok and trained staff on video production
Created brand assets, FAQ banks, and product listings
Rafa was not a client — it was where I tested and refined the frameworks I now offer to paying clients.
NP SAMCHOON 