NP Samchoon — Lighthouse. Strategist. HAS.
I am proof that unconventional paths lead to conventional recognition.

Welcome.
*I am Howard Choy — known as NP Samchoon. A 49-year-old marketing student, author, tarot reader, and strategist.*
I entered Ngee Ann Polytechnic at 48 — not to upgrade, but to pivot. To rebrand. To show that it is never too late to become someone new.
Since then, I have:
- Won a Module Prize for Brand Insights & Strategies — top of my cohort
- Secured a client before I even graduated
- *Built a personal brand with 10M+ views, 9 books, and a growing presence on LinkedIn, TikTok, and YouTube*
- Developed the HAS framework — Human-AI Symbiosis for the new world order
This site is a record of that journey — and an invitation to join the next one.
Explore. Connect. And if you are curious, reach out.