This page is not about ego. It is about evidence.
Every achievement here is proof that unconventional paths can lead to conventional recognition — and that late starts can still produce strong finishes.
None of these were given. They were built — through consistency, visibility, and the courage to be different.
Below, you will find a record of what I have earned, built, and contributed
Academic
Module Prize — Brand Insights & Strategies (2026)
Top of cohort in a core marketing module. Recognised at the TOP Awards.
TOP Awards Ceremony (2026)
Invited and recognized alongside peers. Prize presented by Jenny Hong, Director of Business Studies.
Latest semester GPA: 3.9 with 2 A Distinctions
Cumulative GPA after 1 year: 3.7625 with 3 A Distinctions to date
Academic Distinctions Pre-NP Samchoon Era
Straight As for A levels – Victoria Junior College, 1995 for Physics, Economics, Maths C and Further Maths, with Distinction for Economics S Paper (now H3) and Merit for Maths C S Paper
Awarded the Singapore Psychological Society Book Prize for being Top student in Psychology in 2001
NUS Tan Lark Sye Scholarship Recipient 2001
NUS Talent Development Programme (TDP) Scholar
Placed on Dean’s List for 5 semesters during Undergraduate Year and on Vice Chancellor’s List for Honours Year
Graduated with GPA of 4.63 and A+ as modal grade
Client Work
Chicky & Olive Preschool — Strategy & Positioning (2026)
Designed a full marketing strategy — positioning, parent journey mapping, and systems — before graduation. Case study in applied learning.
Content & Media
TikTok (@howard,choy6) — 10M+ views
Content spanning personal branding, marketing insights, and everyday life.
Interviewed by WeKayPo August 2025
Google Summarizable by September 2025, 5 months after entering poly.
Books — 9 published titles
List of books published:
Parenting Books (2013, available on amazon kdp)
Helping Your child To Be Successful – Getting Your Child To Master Delaying of Gratification
Helping Your child To Be Successful – Grooming Your Child To Be A Leader
Helping Your child To Be Successful – Getting Your Child To Adapt To Changes
Helping Your child To Be Successful – Training Your child To Be Resourceful
Helping Your child To Be Successful – Getting Your Child To Master Resilience
Assessment Books
New PSLE Topical Science (Casco Publishing Pte Ltd), 2011
Distinction in English, Text Editing, Secondary Express 4 (Marshall Cavendish, 2016)
HAS (Human AI Symbiosis) Framework (available on kdp amazon [ebook] and on TikTok shop [physical copy])
Samchoon Is Famous Because He Is (Almost) An AI _ Story of The World’s First Human AI Symbiosis (the prequel), 2025
The Human Anchor: The Human AI Symbiosis Playbook – A Playbook For Staying Yourself In The Age Of AI (the sequel), 2026
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